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上课地点：【上海】：同济大学(沪西)/新城金郡商务楼(11号线白银路站) 【深圳分部】：电影大厦(地铁一号线大剧院站)/深圳大学成教院 【北京分部】：北京中山学院/福鑫大楼 【南京分部】：金港大厦(和燕路) 【武汉分部】：佳源大厦（高新二路） 【成都分部】：领馆区1号（中和大道） 【广州分部】：广粮大厦 【西安分部】：协同大厦 【沈阳分部】：沈阳理工大学/六宅臻品 【郑州分部】：郑州大学/锦华大厦 【石家庄分部】：河北科技大学/瑞景大厦
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| 课时 |
◆资深工程师授课
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| 质量以及保障 |
☆
1、如有部分内容理解不透或消化不好，可免费在以后培训班中重听；
☆ 2、在课程结束之后,授课老师会留给学员手机和E-mail,免费提供半年的课程技术支持，以便保证培训后的继续消化；
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☆4、合格学员免费颁发相关工程师等资格证书，提升您的职业资质。 |
☆课程大纲☆ |
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Marketing on the Internet
What is socialmedia? Phenomenon of online communities
Examples of current Internet campaigns
The main advantages of social media over traditional communication channels
Social Media and Advertising
Business benefits resulting from the campaign socialmedia
Selection of the communication channel
E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
Basic terminology in e-marketing
Targeting online advertising
The performance indicators
Efficiency and optimization activities
Social networks: scopes, operation, function
Building a community around the brand - goals and methods
Engagement Marketing on social networks
Word of Mouth Marketing - Opportunities and threats and a code of good practice.
Viral Marketing - how to design a successful viral campaign
advertising campaigns
Handling of critical situations
Overview and specifications of basic communication platforms and their use in various industries
Facebook
Twitter
Microblogs
Discussion Forums
YouTube
Our class
Company blog
Services news
Citizen journalism
Cooperation with bloggers
Image creation
Create a campaign image on the web
Basic principles of creating communication strategies in social media
Effective communication on the internet
Language Internet.
What to focus on and with what to give up.
Mobile technologies.
Rules for a good e-mailing
Newsletters
Analysis and monitoring whether our actions are achieving the intended benefits
Available analytical tools and their application in practice:
Statistics Facebook and YouTube
Google Analytics
Available Social Media Monitoring Tool
Practical measurement of ROI, the cost of obtaining the user / customer and their activation
Assessment of the impact of Social Media on the image of the brand as a whole
Case studies
Completion of training and assessment
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